NEW SPORTS BUSINESS JOURNAL OP-ED: RESALE CAPS ARE A DISASTER FOR FANS

NEW YORK – A new Sports Business Journal op-ed by Rob Wilson, Professor of Applied Sport Finance at UCFB, warns that ticket resale caps are “a bipartisan disaster hurting fans.”

Wilson points to recent examples where caps backfired: “Fraud is four times more likely when resale moves into unregulated channels like social media.” In Ireland, strict resale laws meant NFL fans had “no legal fallback” after 600,000 people tried to buy just 75,000 seats, leaving many to shady black-market options.

Wilson also makes clear who benefits: “Price caps don’t hurt primary ticket sellers like Ticketmaster. They help it entrench its dominance.”

Read the full op-ed here.

About Beat the Bots

The Beat the Bots coalition advocates for a live event ticketing system that empowers fans with fair access and real choices. The group challenges the Ticketmaster–Live Nation monopoly, which locks out fans, drives up prices, and stifles competition. Beat the Bots opposes failed policies that have fueled black-market resales in countries like Ireland and France that leave fans unprotected. Instead, the coalition calls for transparency, strong anti-bot enforcement, and consumer-first reforms to ensure tickets end up where they belong – in the hands of real people.